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I just listened to an interview with Tasha Robinson from The AV Club (The Onion) on The Sound of Young America. Jesse Thorn asked Robinson about the short films in the running for an Oscar award, and she said, “The design is amazing, umm, it’s too bad that the short doesn’t really go anywhere.” The [...]
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Very cool comparison of the old and new logos. Some are progressive, some are underwhelming, some are downright stupid. My analysis: Kraft had one of the most solidly recognizable brands in existence, but modified their logo not once but twice in ’09. Sony did the smart thing and finally dropped the spelled out version of [...]
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Turns out I’m not the only one whose mind has been boggled by the new Pepsi logo. A Fast Company article about it showed up in my Gmail “Web Clips” and thus I went down the branding rabbit hole. Here are my findings summed up: A leaked pdf outlines the thinking behind the controversial new [...]
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With Steve Jobs on a health hiatus Apple has made few headlines of late. Or is an iPhone/iPod/iTunes/iMac news fatigue effect at work? Seems like the dip in coverage is suiting the makers of Macs just fine. According to CNBC’s Jim Goldman they just had their best quarter ever and aren’t looking back. Goldman implies [...]
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