“We <3 Apple"
Fast Company puts Adobe’s new “We <3 Apple" campaign under the microscope:
So what is Adobe’s campaign all about?…It tells us nothing new, but its aimed at non-techy folk to try to paint Apple as the bad guys and Adobe as the good guys, presumably with the goal of keeping Joe Public clicking on “upgrade your Flash player.” In this sense, the campaign is so carefully orchestrated that it’s clear Adobe’s had help from some experts in PR.
via Adobe Launches Hearts and Minds PR Campaign to Bite Apple | Fast Company
Comments (0)